Our 'SUSTAINABLE CHOICE' initiative is an increased focus on more environmentally friendly materials in production of our garments. This focus begins with our designers and consequently in our buyers and manufacturers. A ‘SUSTAINABLE CHOICE’ style is made with more environmentally friendly materials, such as organic cotton or recycled polyester.
Traditional cotton takes an exorbitant amount of water and chemicals to be produced. Organic cotton is one of the alternatives to this harmful process and still creates a comfortable product. Organic cotton means that the crop is harvested without any toxic pesticides, synthetic fertilisers, or genetically modified seeds. The process uses less water and emits less greenhouse gases. Organic cotton therefore has a much lower environmental impact than traditional cotton. A style with 50% or more organic cotton is marked as a SUSTAINABLE CHOICE style.
Our recycled polyester from plastic water bottles and breaks it down into fibers. This process uses nearly half the amount of energy that creating normal polyester does. The recycled fabric keeps the global need for drilling more petrol down and plastic out of our landfills and oceans. The plastic fibers can even be recycled many times over. A style with 50% or more recycled polyester is marked as a SUSTAINABLE CHOICE style.